BEAUTY SHOP OF THE DAY
In June 2015, Althea was founded to bridge authentic K-beauty to World. Despite the increasing popularity of K-beauty items in the world, there was not a one-stop shopping destination where every and anyone in the world could enjoy authentic K-beauty products at a reasonable price, just as Korean consumers do in Korea.

Althea innovates the cross-border distribution channel to connect K-beauty suppliers directly with SEA / Worldwide consumers.
Althea offers comprehensive K-beauty selections at the lowest price to our consumers and strives to become the gateway to the world, most favored by K-beauty suppliers. 
Let’s begin a journey to Korea with Althea today.



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