BEAUTY SHOP OF THE DAY ALTHEA In June 2015, Althea was founded to bridge authentic K-beauty to World. Despite the increasing popularity of K-beauty items in the world, there was not a one-st op shopping destination where every and anyone in the world could enjoy authentic K-beauty products at a reasonable price, just as Korean consumers do in Korea. Althea innovates the cross-border distribution channel to connect K-beauty suppliers directly with SEA / Worldwide consumers. Althea offers comprehensive K-beauty selections at the lowest price to our consumers and strives to become the gateway to the world, most favored by K-beauty suppliers. Let’s begin a journey to Korea with Althea today.